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Philosophy and values

Philosophy

Founded in 1974 by Yves Krief, SORGEM International offers a 360° approach to qualitative market research.
SORGEM international is founded on a desire to frame market research within a highly strategic vision.

Our research is firmly anchored in fine-tuned and innovative methods stemming from the social sciences.
SORGEM therefore combines the rigour and depth of an academic approach with clear, actionable marketing recommendations. A key priority for us is the close accompaniment of our clients in order to share with them the expertise that we have built up over 30 years of research experience.
Our knowledge and experience in International research makes us an effective partner in tackling the marketing problems that our clients face within a global, intercultural context.

With the more recent creation of SORGEM Metrics, SORGEM now offers a unique, tailor-made solutions combining qualitative and quantitative approaches.

Guarantees and values

SORGEM International represents security and experience that comes with a longstanding and trustworthy institute.

SORGEM International pays particular attention to the recruitment of its collaborators.
Our team is composed of high level consultants with a multicultural background (Europe, USA, China, Latin America, Russia...) and with both academic background in the social sciences and humanities as well as from top business schools.
Our standards of selection are reflected in the enthusiasm and competence of our team in responding to client demands. Flexibility, responsiveness, and the quest for truly ad hoc solutions are valued principles that allow SORGEM International us to produce fine-tuned solutions for the Marketing issues out clients our faced with.
Our continued search for the most adapted research methods have led us to develop a panoply of highly flexible innovative new media tools.

SORGEM International forges it's strength on the wide variety of clients it has dealt with over the years with a particular expertise in the following key sectors: Automotive, Luxury and Cosmetics, Media, FMCG, Services...