Brand Equity research crucial to defining a brand’s competetive strength.
Exploring the active trace left by a brand in the consumer’s imagination.
Category Management and identification of strategic marketing levers.
Simultaneous exploration of all of the component parts of a given product category.
Exploration of the consumer’s emotional imagery.
Defining the strong condensation point of consumers’ emotional projections and images.
The new reference in brand consultancy and international brand positioning.
Placing international qualitative research at the heart of brand strategy.