Brand Equity research crucial to defining a brand’s competetive strength.
Exploring the active trace left by a brand in the consumer’s imagination.
Category Management and identification of strategic marketing levers.
Simultaneous exploration of all of the component parts of a given product category.
Exploration of the consumer’s emotional imagery.
Defining the strong condensation point of consumers’ emotional projections and images.
The new reference in brand consultancy and international brand positioning.
Placing international qualitative research at the heart of brand strategy.
French Luxury Brand : an heritage of divine right?
Exploration through the ages of the cultural roots of the greatest French luxury brands to better understand their soul.
Symbolic, cultural and geographical territory… Those three dimensions are tightly linked in the luxury “a la française” through their subliminal reference to the past monarchy of the 17th century. Maria Di Giovani will invite us to the decryption and analysis of the symbolic mechanisms underpinned by this aspect.
Maria Di Giovani is Managing Director of SORGEM IMR, an international market research agency.
She drives and manages today numerous studies that aim to understand the emotional dimension of stakeholders in different industries such as the Luxury sector. She also advises brands on their strategy and positioning in France an abroad.
For further information, click on the logo below