Sorgem, international market research agency.
Specialized in brand equity research, Sorgem offers innovative research products - METIΣ, InsightLab and CompassLab - to provide the qualitative research of tomorrow.


Thirty years old! Sorgem turns THIRTY!

Three decades devoted to listening to consumers, their vision of themselves and of others, their view on desire, on being and having, on the collective and the individual… in France and in many other countries!

What a fabulous legacy! Have we always been aware of […]

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Yves Krief, President of Sorgem will be presenting at the annual « Trends and Communication » event :

Brand Values and Culture : The way to better notoriety

Brand management : What has changed ? […]

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SORGEM creates SORGEM China

For many years, SORGEM has been specialized in international and multi-cultural research. For over 10 years, thanks to a network of long-term partners trained in our research methods, we have carried out a wide variety of research projects throughout the world, from America to Asia.

We have taken a further step in this direction with […]

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