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Sorgem, international market research agency.
Specialized in brand equity research, Sorgem offers innovative research products - METIΣ, InsightLab and CompassLab - to provide the qualitative research of tomorrow.

News

French Luxury Brand : an heritage of divine right?

Exploration through the ages of the cultural roots of the greatest French luxury brands to better understand their soul.

Symbolic, cultural and geographical territory… Those three dimensions are tightly linked in the luxury […]

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Yves Krief’s book

TOUT SAVOIR SUR .. L'IMAGINAIRE DE MARQUE

Happy and proud to announce the publication of Yves Krief’s book : “L’imaginaire des marques”, éditions Kawa.

A […]

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Thirty years old! Sorgem turns THIRTY!

Three decades devoted to listening to consumers, their vision of themselves and of others, their view on desire, on being and having, on the collective and the individual… in France and in many other countries!

What a fabulous legacy! Have we always been aware of […]

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